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The Lean Startup
''The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses'' is a New York Times best seller by Eric Ries.〔Zwilling, Martin. (Top 10 Ways Entrepreneurs Pivot a Lean Startup ). ''Forbes''. September 16, 2011.〕〔Wellons, Mary Catherine. (Startup Lessons From a Pro: Eric Ries on ‘The Lean Startup’ ). ''CNBC''. September 19, 2011.〕〔Feldman, Jonathan. (How To Innovate Like A Startup ). ''InformationWeek''. June 15, 2012.〕 It elucidates the business strategy of the same name that aims to change the way that companies are built and new products are launched.〔Roush, Wade. (Eric Ries, the Face of the Lean Startup Movement, on How a Once-Insane Idea Went Mainstream ). ''Xconomy''. July 6, 2011.〕
==Background==
Ries developed the idea for the Lean Startup from his experiences as a startup advisor, employee, and founder.〔Lohr, Steve. (The Rise of the Fleet-Footed Start-Up ). ''The New York Times''. April 24, 2010.〕〔Solon, Olivia. (Interview: Eric Ries, Author Of The Lean Startup ). ''Wired''. January 17, 2012.〕〔(Eric Ries ). ''Business Week''.〕 His first startup, Catalyst Recruiting, failed because they did not understand the wants of their target customers, and because they focused too much time and energy on the initial product launch.〔Loizos, Connie. (“Lean Startup” evangelist Eric Ries is just getting started ). ''Reuters''. May 26, 2011.〕〔(Venture Capital: Eric Ries, author of "The Lean Startup" ). ''YouTube''. November 21, 2009.〕 After Catalyst, Ries was a senior software engineer with There, Inc., which had a failed expensive product launch.〔〔
Although the lost money differed by orders of magnitude, the failures of There, Inc. and Catalyst Recruiting share similar origins, with Ries stating that "it was working forward from the technology instead of working backward from the business results you're trying to achieve."〔 Ries began to develop the lean startup philosophy from these experiences, and from others observed by working in the high-tech entrepreneurial world.〔〔Wealth Front. (Advisors to Weathfront ). ''Wealthfront Inc.''. 2012.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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